Google Digital Garage
Reach more customers online
Take the next step and make your business more visible online so that new customers can find you. Understand the cornerstones of digital marketing, and learn how to use online marketing tools to reach prospective customers.
The Digital Garage, a major new skills programme from Google, is the place where anyone can come to give themselves a digital tune-up - to pick up the skills they need to make the most of the web, and grow their business or career.
Better with Bing
Do you remember to include Bing and Cortana in your marketing plan? Come and join Vikas from Microsoft to find out about changes in Bing, market share and growth, their audience, and why they differ. He will also be looking at Cortana and how this can be used , recent features in Bing and fututre plans.
Vikas Arora is the Senior Search Executive for Mid-Market & SMB at Microsoft Search Advertising focussing on articulating the Microsoft search advertising story to educate and influence the adoption & growth of the Bing Search Network between Microsoft and mid-market agencies & advertisers in the UK.
Vikas has an extensive track record of success across the digital and enterprise landscape with 10 years plus at Microsoft working with Microsoft’s extensive partner network and customers such as the BBC, British Airways etc. and previously at Vodafone, Barclays Plc and Ericsson. Vikas is passionate about digital and the impact of today’s technology and the opportunities it presents.
Community Broadband Scotland
Dr Marwan Fayed
Marwan is a SICSA appointed lecturer (Britain’s assistant professor) in the Department of Computer Science at the University of Stirling, Scotland. Within the department he is a member of the Communications and Services Research Group.
Rural Broadband: Exploring Award Winning Solutions
Rural broadband is a challenge for many remote and rural businesses. Meet the team from HUBS who have ideas about how this could be delivered and explore how your business might be able to grow by being part of the solution. HUBS have been active in developing award-winning networks and overcoming the challenges of rural broadband. Chairing the session will be Dr Zoe Laird, who is the director of Community Broadband Scotland, a Scottish government initiative set-up to support communities deliver their own broadband solutions.
Professor Pete Buneman
Peter is Professor of Database Systems in the School of Informatics at the University of Edinburgh. His work in computer science has focused mainly on databases and programming languages. Recently he has initiated a project that has provided high-speed internet access to some of the most remote communities of Scotland.
Chair: Dr Zoe Laird
Zoe is the Director for Community Broadband Scotland. CBS is an organisation established by the Scottish Government to support communities to develop innovative solutions to developing sustainable and affordable broadband in very remote, rural areas.
Digital Marketing Strategy with Digital Boost
Having a sound understanding of how digital can work for your business is key to staying competitive. Adopting digital methods of work can be a highly efficient and cost-effective way of communicating your message, engaging with existing and potential customers and beefing up your return on investment. That’s why Digital Boost offer a strong mixture of one-to-one advice, essential workshops and guides – to help you at every level in your business’s digital journey.
Whether you’re new to digital marketing or e-commmerce or looking to take your skills to the next level, Digital Boost run fully funded workshops across Scotland for all kinds of businesses wanting to broaden their expertise.
DigitalBoost is funded by Digital Scotland and delivered by Business Gateway in partnership with Scottish Enterprise and Highlands & Islands Enterprise.
Scottish Business Resilience Centre
Are you Cyber Resilient?
Join Gerard, Adam and Aaron from the SBRC for a breakout on cyber resilience. They will be holding live demonstrations highlighting the threat of cyber security attacks. They will also provide advice on how to best secure your business online.
The SBRC are an unique organisation comprising contributions and secondments from Police Scotland, Scottish Government, Scottish Fire and Rescue Service, major banks, industries, investors and private membership. They provide their members with a wide ranging one stop shop for business security services and advice. Ultimately they are aiming to create a safer Scotland in which to thrive, live and do business.