Pay to play or fade away
As well as being our chair for the day Mike will be delivering a talk on the importance of paid advertisement. Mike is a Digital Marketing Consultant and started his own agency Velocity Digital in 2012.
Mike started working in a small digital marketing agency, managing Google Adwords campaigns and running SEO strategies for a diverse range of clients from food and drink to tourism and kids retail products. He has spoken at many conferences over the years and is looking forward to bringing his insights and experience to Inverness in 2017.
Velocity Digital aims to help businesses of all shapes and sizes understand and make the most of the many opportunities digital marketing offers. Working closely with their clients they deliver truly effective and measurable marketing strategies, while ensuring a creative and innovative approach at all times.
PR in a Connected World
PR is no longer simply about good media relations. Today’s connected world gives brands and organisations unlimited opportunity to connect directly with their target consumers and influencers and build meaningful relationships. Pauline discusses what Public Relations means in 2017 and the associated opportunities and challenges.
Pauline McLaughlin is one of Scotland’s most senior PR and social media practitioners, leading the PR and social media division of ideas agency Equator. She is responsible for developing PR and social media strategies for brands including Clydesdale Bank, Barrhead Travel, Peoples Ford and Aberdeen Solicitor’s Property Centre.
Equator has been at the forefront of digital technology and transformational thinking since it was established in 1999. The company’s 170 experts create connected experiences that grow brands and improve lives.
Taking your online business from local to global - Ecommerce and exporting.
Local, Fergus Weir from teclan shares practical insights on ecommerce and exporting. Tips, tricks, stories from the trenches; he will share first-hand experience of helping businesses access international markets and customers online.
Fergus Weir is Managing Director of teclan, a local digital marketing agency supporting successful retailers across the UK and the rest of the world from their Inverness base. Specialising in digital marketing services, teclan enable ecommerce, paid online advertising, email marketing, social media marketing and are Google Accredited, and Bing Accredited, Partners.
Dr Jillian Ney
Attention Killers and Attention Triggers
To be a successful marketer you must understand human behaviour – this starts with understanding attention. There are ways to win attention online by tricking the brain, and believe it or not your customers actually tell you how to do that in their online engagement!
Dr Jillian Ney is the UK’s first Dr of Social Media and a Digital Behavioural Scientist. She helps to grow brands in the digital age by finding out how their customers make decisions and uses nudge theory to help brands to improve their customer experience branding. Her specialist field is in behavioural sciences and the analysis of social data to tap into audiences’ non-conscious thinking and behaviour.
The video evolution for marketeers…
Short films are taking over the world and small businesses should be part of the wave of change. By creating compelling content experiences that are relevant to consumers lifestyles, authentic to a brands core values and created with an understanding that it can be consumed on a multitude of devices, services and environments, best suited to the audience that finds it. David will explore and dissect the art and science of successful video content in a digital world full of cluttered and complex brand marketing messages.
David Pugh-Jones, previously the Director, Brand Strategy, EMEA at BuzzFeed and now Brand Strategy Director at The Smalls. David plays the role of defining and delivering the international creative and strategic vision for the company, tasked with collaborating, consulting and partnering with brands, agencies and publishers to support strategic marketing campaigns. Supported by The Smalls community of over 16,000 filmmakers from around the world, offering brands a unique and agile way to commission and produce high quality, short form video content.
Code, not magic
Scotland needs more people who are not just consumers of technology but makers. Everyone, not just those looking for a career in technology, can benefit from learning to code. Although it might seem like magic, it's something that everyone should get the chance to try. Craig will demystify the digital world, explain just how easy it is to get started coding, and show exciting ways be creative with technology.
Craig Steele is a digital making expert, creative technologist, and is interested in showing how coding can be a fun hobby and creative tool. Craig is a Raspberry Pi Certified Educator and leads CoderDojo Scotland, a network of free coding clubs for young people across the country. In 2016, Craig was nominated as a BBC Make it Digital "One to Watch".
We are pleased to reveal that founder and former CEO of Moz, Rand Fishkin, has recorded a special edition of their Whiteboard Friday webinars to be screened at #hellodigital EXTRA 2017. In this short clip, Rand will be looking at how small businesses can compete with big businesses in online marketing.
Rand Fishkin uses the ludicrous title, Wizard of Moz. He's founder and former CEO of Moz, board member at presentation software startup Haiku Deck, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an unsaveable addict of all things content, search, & social on the web, from his multipleblogs to TwitterGoogle+FacebookLinkedIn, and a shared Instagram account. In his miniscule spare time, he likes to galavant around the world with Geraldine and then read about it on her superbly enjoyable travel blog