04 September 2018

HIE Digital Masterclass: Fund-raising online (Kirkwall, Orkney)

Price: Free

Digital Masterclass - Fundraising using Online Channels:

Being visible and active on social media is an important and effective way of raising awareness of your project and organisation, communicating with stakeholders and being seen by potential investors and funders. This Masterclass is delivered in two parts, each of which will include a hands-on, interactive element that will not only help you to make better use of the various social media platforms like Facebook, Twitter, Instagram and LinkedIn, but also how to manage them more effectively with limited resources.


Part 1: Fund raising and online platforms

  • Review of different ways in which online platforms play a key role in securing funding, from providing evidence to funding applications to individual giving campaigns, corporate sponsorship and crowd funding
  • Exploring case study examples
  • Practical tips on how to develop a successful fundraising campaign
  • A step by step approach on how to successfully raise finance
  • Discussion: Share experience around the table, identify further needs for support.
  • Conclusions – summary of insights and reference to further sources and contacts


Part 2: Practical skills for fundraising online

  • Planning your content, taking people on a journey
  • Identifying your audience, tone of voice and messaging
  • Scheduling and targeting posts and tweets
  • Creating engaging visuals and short videos
  • Writing for social media across the different platforms
  • Messaging when fundraising goals are not being met
  • How to measure success against goals


Pre Masterclass Activity:

In order to tailor each Masterclass, the presenters will call all registered delegates prior to the Masterclass to understand their goals and current use of online platforms.


Dates and Timings:

The timing for each Masterclass is as follows:

Part 1: 9.30 – 12.30

Part 2: 13.00- 16.00


Delegates can attend either or both parts of the Masterclass.


Part 1: John Meiklejohn:

John has over 25 years experience in strategy development and fund raising. He has worked with over 300 organisations including private, public and community sector clients. His clients have raised many millions of pounds through crowd funding and other on-line platforms. Clients include: GHA, Royal Zoological Society of Scotland, Highland Wildlife Park, Highlands Small Communities Trust, Moray Firth Media Trust, Queens Cross Housing, Scottish Construction Forum, Soirbheas Community Development, GlenWyvis community distillery and Kintyre Recycling.


Part 2: Tutor details tbc



These events are focussed on HIE account managed ‘community’ clients in the following categories:

  • Social Enterprises
  • Development Trusts / Community Associations
  • Community Projects and Community Groups

These events are ideal for projects that are in the early-stages of development, including project-planning, or pre-funding. They are also suitable for well-established projects looking to extend community engagement or improve sustainability.


Eligibility: This course is fully funded by Highlands and Islands Enterprise. Priority will be given to HIE Account Managed clients where there is a waiting list.


04 September 2018 09:30 - 16:00


Kirkwall and St Ola Community Centre - Orkney
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